what is advertising? in international marketing
what is advertising? in international marketing
advertising may be defined as the strategy of communicating a sales message to potential customers. Advertising plays a crucial role in international business and is a critical factor in achieving sales goals in a tough, competitive environment. it has been observed that in the globalization era, national and multinational companies are incresingly considering successful advertising as a prerequisite to profitable global operations. advertisingis one segment of a well-organized, continuous marketing plan. effective advertising is a cumulative process that maintains current customers, attracts new customers and establishes a favourable position for the business with competitors. advertising will not curs slow business growth or low profits nor will it create a better business person or a well-organized business. advertising offers specified benefits to a specific or target audience. as port of a sound marketing plan, advertising becomes an investment in the future of the business, instead
of yet another expense. advertising and promotions is the bringing a service to the attention of potential and current customers. implementing an advertising and promotions plan is best carried out via advertising and promotions.
ENVIRONMENTAL VARIABLES THAT AFFECT ADVERATSING TRANSFERABILITY⇏⇏⇏⇏
1.Rate of economic growth of country
2.Per capita income and distribution of income
3.Average size of household
4.Level of education
5.Level of nationalistic feeling among the consumers
advertising may be defined as the strategy of communicating a sales message to potential customers. Advertising plays a crucial role in international business and is a critical factor in achieving sales goals in a tough, competitive environment. it has been observed that in the globalization era, national and multinational companies are incresingly considering successful advertising as a prerequisite to profitable global operations. advertisingis one segment of a well-organized, continuous marketing plan. effective advertising is a cumulative process that maintains current customers, attracts new customers and establishes a favourable position for the business with competitors. advertising will not curs slow business growth or low profits nor will it create a better business person or a well-organized business. advertising offers specified benefits to a specific or target audience. as port of a sound marketing plan, advertising becomes an investment in the future of the business, instead
of yet another expense. advertising and promotions is the bringing a service to the attention of potential and current customers. implementing an advertising and promotions plan is best carried out via advertising and promotions.
ENVIRONMENTAL VARIABLES THAT AFFECT ADVERATSING TRANSFERABILITY⇏⇏⇏⇏
1.Rate of economic growth of country
2.Per capita income and distribution of income
3.Average size of household
4.Level of education
5.Level of nationalistic feeling among the consumers
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