what is advertising? in international marketing advertising may be defined as the strategy of communicating a sales message to potential customers. Advertising plays a crucial role in international business and is a critical factor in achieving sales goals in a tough, competitive environment. it has been observed that in the globalization era, national and multinational companies are incresingly considering successful advertising as a prerequisite to profitable global operations. advertisingis one segment of a well-organized, continuous marketing plan. effective advertising is a cumulative process that maintains current customers, attracts new customers and establishes a favourable position for the business with competitors. advertising will not curs slow business growth or low profits nor will it create a better business person or a well-organized business. advertising offers specified benefits to a specific or target audience. as port of a sound marketing plan, advertising be
Comments
Post a Comment