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what is advertising? in international marketing

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what is advertising?  in international marketing advertising may be defined as the strategy of communicating a sales message to potential customers. Advertising plays a crucial role in international business and is a critical factor in achieving sales goals in a tough, competitive environment. it has been observed that in the globalization era, national and multinational companies are incresingly considering successful advertising as a prerequisite to profitable global operations. advertisingis one segment of a well-organized, continuous  marketing plan. effective advertising is a cumulative process that maintains current customers, attracts new customers and establishes a favourable position for the business with competitors. advertising will not curs slow business growth or low profits nor will it create a better business person or a well-organized business. advertising offers specified benefits to a specific or  target audience. as port of a sound marketing plan, advertising be
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Define Joint Stock Company. Explain the Features or Characteristics of Joint Stock Company.

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Definition Of Joint Stock Company :- A joint stock company is an artificial person recognized by law with a distinctive name, a common seal a common capital comprising transferable carrying limited liability and having a perpetual succession. It is formed and controlled under the company ordinance of the state. It is a very popular form of organization. Features or Characteristics of Joint Stock Company  Following are the important feature of joint stock company : 1. Separate Legal Existence :- joint stock company has separated entity from its members. It can sue in a court of law in its own name. Every body knows only the name of the company and its address. No body knows about the share holders. 2. Long Life :- A joint stock company has a long life as compared to the other forms of business organization. If any share holder dies or withdraws his capital there is no affect on the continuity of company life. 3. Distribution of Profit :- The basic ai
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What is a Memorandum of Association? Explain the Contents of Memorandum of Association

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What is a Memorandum of Association The whole business of the company is built up according to Memorandum of Association. A company cannot undertake any business or activity not stated in the Memorandum. It can exercise only those powers which are clearly stated in the Memorandum. Definition of Memorandum of Association Lord Cairns: “The memorandum of association of a company is the charter and defines the limitation of the power of the company established under the Act”. Thus, a Memorandum of Association is a document which sets out the constitution of the company. It clearly displays the company’s relationship with outside world. It also defines the scope of its activities. MoA enables the shareholders, creditors and people who has dealing with the company in one form or another to know the range of activities. Contents of Memorandum of Association According to the Companies Act, the Memorandum of Association of a company must contain the following clause
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